Section 54
Power to regulate advertisements and representations
(1)
The Minister may by order prohibit —
(a)
the issue of advertisements relating to medicinal products of a description, or falling within a class, specified in the order;
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(b)
the issue of advertisements likely to lead to the use of any medicinal product, or any other substance or article, for the purpose of treating or preventing a disease specified in the order or for the purpose of diagnosis of disease so specified or of ascertaining the existence, degree or extent of a physiological condition so specified or of permanently or temporarily preventing or otherwise interfering with the normal operation of a physiological function so specified, or for the purpose of artificially inducing a condition of body or mind so specified;
(c)
the issue of advertisements likely to lead to the use of medicinal products of a particular description or falling within a particular class specified in the order, or the use of any other substance or article of a description or class so specified, for any such purpose as is mentioned in paragraph (b);
(d)
the issue of advertisements relating to medicinal products and containing a word or phrase specified in the order, as being a word or phrase which, in the opinion of the Minister, is likely to mislead the public as to the nature or effect of the products or as to any condition of body or mind in connection with which those products might be used.
(2)
Without prejudice to subsection (1), the Minister may by order impose such requirements as he considers necessary or expedient with respect to —
(a)
the form and content of advertisements relating to medicinal products;
(b)
the obtaining of prior approval from the Authority for the issue of any such advertisements;
(c)
in the case of advertisements by way of cinematograph films or television, or internet or any form of electronic transmission, the duration for which, and the manner in which, any part of such an advertisement which contains particulars of a description specified in the order must be exhibited;
(d)
advertisements and representations directed to practitioners, and any such order may prohibit the use, in relation to medicinal products of a description specified in the order, of advertisements of any particular kind so specified.
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