Section 23

If any firm, individual, or corporation assumes or uses or continues to assume or use a business name prohi-bited or containing any word or words or combination of letters prohibited by this Act, every such individual or cor-poration and every member of such firm shall, notwith-standing that he, it or they may have applied for and been refused registration under the Act under such business name, be guilty of an offence: Penalty, a fine of $250 and in the case of a continuing offence a fine of $25 for every day such offence continues.

Nothing in this section shall affect any liability incurred by any firm, individual, or corporation, under this or any other written law.